Conway The Machine releases visual for the Alchemist produced ‘No Women No Kids’.

His meteoric ascension aside, it’s miraculous that Conway is even still alive, much less the new face of Eminem’s Shady Records. After suffering a bullet to the back of the head in 2012, the gnarly incident changed the technical way he rhymed, prompting him to adopt an off-balance, but commanding and exacting flow, which Conway employs to depict the autobiographical world he expertly raps about and lives in—and as he knows, the consequences of the game are brutal.

Griselda’s (Conway The Machine, Benny The Butcher & Westside Gunn) ascension, both collectively and individually is palpable. From their inauspicious Buffalo roots, to signing with Eminem and Shady Records, the Griselda juggernaut has created a real and sustaining moment. That movement is unified, authentic, raw, unfiltered, vivid and raw. And there is no disputing that a real street ethos exists; one that has taken the music industry by storm.

Griselda will unleash their forthcoming group project for Shady Records, What Would Chine Gun Do, on November 29 and Conway’s solo project for Shady Records, God Don’t Make Mistakes, (which features the lead single “Bang!” featuring Eminem), will be released imminently.

Conway’s, prelude project Look What I Became is executive produced by Westside Gunn and features guest appearances and production from Benny The Butcher, Westside Gunn, Dave East, Jim Jones, Alchemist, Statik Selektah, DJ Muggs and Daringer.

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